Print Marketing Solutions
Jack Communications Solutions has a long history of catalogue
design work, on- and offline. Our workflow processes are geared up to optimum
catalogue and brochure design. We also have access
to digital photographic studio houses allowing for highly
productive multiple shoots where required.
We specialise in producing catalogue designs for companies requiring high-end
photography and design - catalogue designs that require thought and care
to produce. Our policy is to take the time to understand your company's
products, business objectives and target market
to ensure the success of the catalogue design.
Rules of catalogue design
- Density - Look how easy it is when everything is exactly
the same size and has the same number of images per spread
- Typeface - Choose a strandard typeface; if it has been
good for years, it'll be good for the future. For web-catalogues,
remember computers have a limited standard set of fonts
- Photo Cramming - You may well get one more photo on
a page, but it will often overload it
- Understandable Layout - Keep thing simple and standarised
- your customers will find what they want then
- Avoid Clutter - Sometimes it can feel like a puzzle,
fitting all the pieces together because they really didn't fit right
in the first place
- Use of colour - Background tints are fine, but sparing
use of coloured text and 'Sales' splashes are fine, but don't put them
all on one page
Contact us today to find out more about how we can help you make your
mark in your marketplace.